The market orientation and product development link in Malaysia.

Author: Llanes, V.; Rashid, M.; Zabid, A.; Yew, N.

Date: 2003

Type: Conference paper

Link to this item using this URL: http://repository.openpolytechnic.ac.nz/handle/11072/135

Open Polytechnic

Subjects: Market orientation, Product development, Malaysia, Social Sciences, Humanities and Arts - General

Marsden Codes: 220000