7 results for Athique, Adrian M.

  • Book review: Popular culture in a globalised India

    Athique, Adrian M. (2012)

    Journal article
    University of Waikato

    The article reviews the book “Popular culture in a globalised India” edited by K. Moti Gokulsing and Wimal Dissanayake.

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  • Book review: Reframing Bollywood: Theories of Popular Hindi Cinema

    Athique, Adrian M. (2011)

    Journal article
    University of Waikato

    This article reviews the book “Reframing Bollywood: Theories of Popular Hindi Cinema”, by Ajay Gehlawat.

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  • Book review: Indian Media in a Globalised World

    Athique, Adrian M. (2011)

    Journal article
    University of Waikato

    This article reviews the book: “Indian Media in a Globalised World”, by Maya Ranganathan & Usha M. Rodrigues.

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  • Editors’ Introduction: Approaching the online audience: new practices, new thinking

    Hight, Craig; Hardy, Ann; Michelle, Carolyn; Athique, Adrian M. (2011)

    Journal article
    University of Waikato

    Convergence culture, participatory culture, user generated content, interactive media; these are all now familiar terms within contemporary media and communication studies that have risen to distinguish emergent content across digital platforms and particularly internet-based material (whether that is the worldwide web accessed through desktop/laptop machines or increasingly, internet content accessed through mobile devices such as smartphones and tablets).

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  • Diasporic audiences and non-resident media: The case of Indian films

    Athique, Adrian M. (2011)

    Journal article
    University of Waikato

    This article seeks to demonstrate how various overlapping claims made by politicians, film producers and academics regarding diasporic audiences have constructed a particular model of cultural transmission emerging from a globalised mediasphere. Taking the case of popular Indian films and their global circulation, this article goes on to challenge the dominant ethnocultural explanations of popular culture and its circulation. Following a consideration of the empirical and epistemological faultlines arising from that paradigm, it is claimed that the tidy equation of media dispersal with migrant ethnicities is not only problematic in this specific case, but also that it provides for misleading conclusions about the relationship between cultural identity and media consumption. On reflection, it is argued that the epistemological foundation of global audience studies must provide for a greater recognition of the subjective and demographic diversity of audiences as well as the inherent hybridity and multiplication of media sources in everyday experience.

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  • From cinema hall to multiplex: A public history

    Athique, Adrian M. (2011)

    Journal article
    University of Waikato

    The reconfiguration of the social spaces in which the theatrical exhibition of feature films takes place, from dedicated single-screen large capacity cinema halls to multiplex venues, has progressively transformed cinema exhibition across the world since the 1980s. The rise of the multiplex in India since 1997 has been an integral, and highly visible, component of the general spread of mall culture; with multiplex venues often being housed within shopping mall developments and other new forms of privatized ‘public’ leisure. As such, the multiplex has powerfully altered the nature of cinema as public space and thus, crucially, what it means to be in the cinema hall. While the reconstitution of the cinema crowd within the multiplex might be seen as constitutive of the ‘globalizing’ trends now at work in Indian cities, this article seeks to demonstrate that the particular dynamics of the Indian multiplex at the present time must also be understood within the historical trajectory of the Indian cinema hall and the political struggles that have been played out within its confines.

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  • Diasporic films and the migrant experience in New Zealand: A case study in social imagination

    Zalipour, Arezou; Athique, Adrian M. (2014)

    Journal article
    University of Waikato

    Drawing upon interviews and focus groups with Asian migrants, this article interrogates responses to ‘diasporic’ films that seek to represent multicultural experiences in contemporary New Zealand. We argue that these responses provide an effective demonstration of the operation of the ‘social imagination’, a discursive process that articulates the fundamental linkage between symbolic representation, community formation and social action. As our respondents narrated the personal meanings that they construct around ethnically specific media, they were compelled to describe known and hypothetical others, to elucidate symbolic and moral codes, and to reveal social empathies and anxieties. In this study, we found that discussions around migrant stories revealed a series of deeply personalised notions of self and place that were always situated in juxtaposition with externalised projections of community formation and the ‘mainstream’ culture. This dynamic reflects what can be conceptualised as the central preoccupations of a ‘diasporic social imagination’. These responses, therefore, constitute a case study of social imagination at work in a multicultural context, underlining the utility of narrative media in providing a public forum for discussing cultural diversity.

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