49 results for Book item, ScholarlyCommons@AUT

  • Advertising, Public Relations and Social Marketing: shaping behaviour towards sustainable consumption

    Muratovski, G (2013-12-09)

    Book item
    Auckland University of Technology

    As the world struggles to sustain mass consumption as a lifestyle of choice, the need for sustainable behaviour becomes increasingly evident. Even though there are already a number of technical and legislative solutions underway, we still need to work on changing our consumption habits. This calls for social marketing strategies that can lead to promotion and acceptance of sustainable behaviour on a global scale. The problem, however, is that social marketing for sustainability that dominates the media today is ineffective and even counterproductive. In this study, I will examine what drives consumerism, and argue that sustainable consumption could be promoted as an alternative lifestyle, based on the same strategies that have successfully established mass consumption as a way of life. Countering the claims made for traditional social marketing, I will suggest that appealing to people’s innermost desires in the same way commercial marketing does, is in fact a more effective means of behaviour change than the negative information campaigns that are prevalent today. This calls for a different type of social marketing—one based on positive appeals related to subjective wellbeing and self-fulfilment, and not on scare tactics and dull educational campaigns.

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  • Globalised desk-top skirmishes? Reporting from the colonies

    Engels-Schwarzpaul, A.-Chr. (2013-10-22)

    Book item
    Auckland University of Technology

    No abstract.

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  • Pacific youth connecting through Poly

    Fairbairn Dunlop, P

    Book item
    Auckland University of Technology

    No abstract.

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  • From chaos towards sense: a learner-centric narrative virtual learning space

    Reiners, T; Wood, L; Dron, J (2013-12-17)

    Book item
    Auckland University of Technology

    Throughout educational settings there are a range of open-focused learning activities along with those that are much more closed and structured. The plethora of opportunities creates a confusing melee of opportunities for teachers as they attempt to create activities that will engage and motivate learners. In this chapter, we demonstrate a learner-centric narrative virtual learning space, where the unrestricted exploration is combined with mechanisms to monitor the student and provide indirect guidance through elements in the learning space. The instructional designer defines the scope of the story in which the teacher and learner create narratives (a sequence of actions and milestones to complete a given task), which can be compared, assessed, and awarded with badges and scores. The model is described using an example from Logistics; where incoming orders have to be fulfilled by finding the good and delivering it to a given location in a warehouse. Preliminary studies showed that the model is able to engage the learner, create an intrinsic motivation and therewith curiosity to drive the self-paced learning.

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  • From Picardy to Picton

    Oosterman, A (2014-01-22)

    Book item
    Auckland University of Technology

    When New Zealand bound itself militarily to Great Britain at the outbreak of war with Germany in August 1914, discussion arose over how the news of the conflict was to be conveyed to readers back home. This chapter considers how news of the war on the Western Front was conveyed to New Zealanders back home and the role played by the country's first official war correspondent, Malcolm Ross.

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  • Love of teaching: reflections of what it means to be an effective Pasifika ECE lecturer

    Utumapu-McBride, T (2013-12-03)

    Book item
    Auckland University of Technology

    This paper is based on my reflections of an effective Pasifika Early Childhood Education (ECE) lecturer (as a result of my own personal journey and insights, e.g. my career change from that of a Learning Development Lecturer) and also through a literature review. The Auckland University of Technology's (AUT) academic promotion evaluations clearly stipulates in the criteria the characteristics of an effective lecturer as being someone who is approachable; organised and well prepared; communicates effectively; enthusiasm helps students to learn; helps students learn by using explanations and practical examples; effectively uses subject knowledge to guide students' learning; assess understanding when teaching and gives constructive feedback about students' progress; seeks and responds to feedback from students; clearly communicates assessment requirements; treats students with respect; creates a positive learning environment for students; helps students to take responsibility for their own learning; and lastly is seen as a highly effective teacher.

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  • Research in global software engineering: a systematic snapshot

    Raza, B; MacDonell, SG; Clear, Tony (2014-01-09)

    Book item
    Auckland University of Technology

    This paper reports our extended analysis of the recent literature addressing global software engineering (GSE), using a new Systematic Snapshot Mapping (SSM) technique. The primary purpose of this work is to understand what issues are being addressed and how research is being carried out in GSE – and comparatively, what work is not being conducted. We carried out the analysis in two stages. In the first stage we analyzed 275 papers published between January 2011 and June 2012, and in the second stage we augmented our analysis by considering a further 26 papers (from the 2013 International Conference on Global Software Engineering (ICGSE’13). Our results reveal that, currently, GSE studies are focused on management- and infrastructure-related factors, using principally evaluative research approaches. Most of the studies are conducted at the organizational level, mainly using methods such as interviews, surveys, field studies and case studies. The USA, India and China are major players in GSE, with USA-India collaborations being the most frequently studied, followed by USA-China. While a considerable number of GSE-related studies have been published since January 2011 they are currently quite narrowly focused, on exploratory research and explanatory theories, and the critical research paradigm has been untouched. An absence of formulative research, experimentation and simulation, and a related focus on evaluative approaches, all suggest that existing tools, methods and approaches from related fields are being tested in the GSE context, even though these may not be inherently applicable to the additional scale and complexity of GSE.

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  • Off the grid. Left out and over.

    Douglas, C (2014-02-21)

    Book item
    Auckland University of Technology

    No abstract.

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  • Evolving connectionist systems for adaptive sport coaching

    Bacic, B; Kasabov, N; MacDonell, S; Pang, SN (2011-10-31)

    Book item
    Auckland University of Technology

    Contemporary computer assisted coaching software operates either on a particular sub-space of the wider problem or requires expert(s) to operate and provide explanations and recommendations. This paper introduces a novel motion data processing methodology oriented to the provision of future generation sports coaching software. The main focus of investigation is the development of techniques that facilitate processing automation, incremental learning from initially small data sets, and robustness of architecture with a degree of interpretation on individual sport performers’ motion techniques. Findings from a case study using tennis motion data verify the prospect of building similar models and architectures for other sports or entertainment areas in which the aims are to improve human motion efficacy and to prevent injury. A central feature is the decoupling of the high-level analytical architecture from the low-level processing of motion data acquisition hardware, meaning that the system will continue to work with future motion acquisition devices.

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  • Skilled migration in and out of New Zealand: immigrants, workers, students and emigrants

    Bedford, R (2012-11-22)

    Book item
    Auckland University of Technology

    No abstract.

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  • EEG signal processing for brain-computer interfaces

    Georgieva, P; Silva, F; Milanova, M; Kasabov, N (2014-03-21)

    Book item
    Auckland University of Technology

    This chapter is focused on recent advances in electroencephalogram (EEG) signal processing for brain computer interface (BCI) design. A general overview of BCI technologies is first presented, and then the protocol for motor imagery noninvasive BCI for mobile robot control is discussed. Our ongoing research on noninvasive BCI design based not on recorded EEG but on the brain sources that originated the EEG signal is also introduced. We propose a solution to EEG-based brain source recovering by combining two techniques, a sequential Monte Carlo method for source localization and spatial filtering by beamforming for the respective source signal estimation. The EEG inverse problem is previously studded assuming that the source localization is known. In this work for the first time the problem of inverse modeling is solved simultaneously with the problem of the respective source space localization.

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  • Ontologies and machine learning systems

    Tegginmath, S; Pears, R; Kasabov, N (2014-03-21)

    Book item
    Auckland University of Technology

    In this chapter we review the uses of ontologies within bioinformatics and neuroinformatics and the various attempts to combine machine learning (ML) and ontologies, and the uses of data mining ontologies. This is a diverse field and there is enormous potential for wider use of ontologies in bioinformatics and neuroinformatics research and system development. A systems biology approach comprising of experimental and computational research using biological, medical, and clinical data is needed to understand complex biological processes and help scientists draw meaningful inferences and to answer questions scientists have not even attempted so far.

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  • Information methods for predicting risk and outcome of stroke

    Liang, L; Krishnamurthi, R; Kasabov, N; Feigin, V (2014-03-21)

    Book item
    Auckland University of Technology

    Stroke is a major cause of disability and mortality in most economically developed countries. It is the second leading cause of death worldwide (after cancer and heart disease) [55.1, 2] and a major cause of disability in adults in developed countries [55.3]. Personalized modeling is an emerging effective computational approach, which has been applied to various disciplines, such as in personalized drug design, ecology, business, and crime prevention; it has recently become more prominent in biomedical applications. Biomedical data on stroke risk factors and prognostic data are available in a large volume, but the data are complex and often difficult to apply to a specific person. Individualizing stroke risk prediction and prognosis will allow patients to focus on risk factors specific to them, thereby reducing their stroke risk and managing stroke outcomes more effectively. This chapter reviews various methods–conventional statistical methods and computational intelligent modeling methods for predicting risk and outcome of stroke.

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  • Computational modeling with spiking neural networks

    Schliebs, S; Kasabov, N (2014-03-21)

    Book item
    Auckland University of Technology

    This chapter reviews recent developments in the area of spiking neural networks (SNN) and summarizes the main contributions to this research field. We give background information about the functioning of biological neurons, discuss the most important mathematical neural models along with neural encoding techniques, learning algorithms, and applications of spiking neurons. As a specific application, the functioning of the evolving spiking neural network (eSNN) classification method is presented in detail and the principles of numerous eSNN based applications are highlighted and discussed.

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  • A fair go for all: a problematic contribution to anti-racism praxis in Aotearoa

    Came, H (2013-11-23)

    Book item
    Auckland University of Technology

    In New Zealand, the Human Rights Commission is the lead agency in countering institutional racism. They have recently undertaken a major research project, A Fair Go For All (Human Rights Commission 2011), to inform the development of a national strategy/approach to counter structural discrimination. This paper, from an activist scholarship standpoint argues their chosen approach has ignoring the power relations inherent in researching racism. Furthermore their approach has minimised both the historic element of racism against Māori and the significance of Te Tiriti o Waitangi to anti-racism praxis in Aotearoa. Rather than endorse an ad hoc approach with a focus on practitioner bias (personally-mediated racism), and addressing ethnic inequalities (the outcome of institutional racism) this paper advocates for a Tiriti based systems change approach to transform institutional racism as it manifests in the neo-colonial context of Aotearoa.

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  • Brain, gene, and quantum inspired computational intelligence

    Kasabov, N (2014-03-21)

    Book item
    Auckland University of Technology

    This chapter discusses opportunities and challenges for the creation of methods of computational intelligence (CI) and more specifically – artificial neural networks (ANN), inspired by principles at different levels of information processing in the brain: cognitive, neuronal, genetic, and quantum, and mainly, the issues related to the integration of these principles into more powerful and accurate CI methods. It is demonstrated how some of these methods can be applied to model biological processes and to improve our understanding in the subject area; generic CI methods being applicable to challenging generic AI problems. The chapter first offers a brief presentation of some principles of information processing at different levels of the brain and then presents brain inspired, gene inspired, and quantum inspired CI. The main contribution of the chapter, however, is the introduction of methods inspired by the integration of principles from several levels of information processing, namely: A computational neurogenetic model that in one model combines gene information related to spiking neuronal activities. A general framework of a quantum spiking neural network (SNN) model. A general framework of a quantum computational neurogenetic model (CNGM). Many open questions and challenges are discussed, along with directions for further research.

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  • Introduction (to "Read this first: growth and development of creative SMEs")

    Thomassen, A; Hagoort, G; Van Thiel, M; Arets, D; Oostinjen, A (2011-12-07)

    Book item
    Auckland University of Technology

    Marian Jacobse is a Utrecht-based sculptor. She is also the director of Sophies Kunstprojecten, which manages more than 15 studio complexes and produces community-oriented arts projects in the city. Its operations are determined by the dilemmas affecting art and commercialism, or more specifically, the creation of art and earning money. The various studios support not only the practice of art by independent artists, but also works produced by creative professionals: people who manage and stage cultural shows in an enterprising manner, based on creative concepts. Jacobse did her arts training in Utrecht and developed her entrepreneurship by acquiring experience, attending courses and, in particular, developing networks. She aspires to keeping the artistic flame burning, while avoiding financial disaster.

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  • Coopetition in supply chains: a case study of a coopetitive structure in the horticulture industry

    Wood, LC (2013-11-11)

    Book item
    Auckland University of Technology

    Supply chain management has been increasingly seen as a strategic tool to improve the competitiveness of companies. Coopetition, the mingling of competitive and cooperative relationships, has been utilised by New Zealand companies in the horticulture industry to help break into and develop new markets. Using a case study various elements of the supply chain are examined from both strategic and operational perspectives for this group of companies and their customers and suppliers. The connections to the customer are shown to be enhanced through careful implementation, as the group of companies act to adjust their entire supply chains to make them increasingly customer-orientated. Significant benefits that are shown to accrue include improved information flow, increased ability to supply, and flexibility to meet customer requirements.

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  • Poverty reduction strategies via public-private partnerships: the role of e-government solutions in supporting supplier diversity programmes

    Jeeva, AS; Wood, LC (2013-11-11)

    Book item
    Auckland University of Technology

    Government procurement practices influence large volumes of spending in communities and further procurement can be influenced through legislative efforts. Through these mechanisms government bodies carry significant influence on the way in which procurement spend occurs and they have the ability to influence the direction that the procurement may take. Carefully constructed parameters in public-private partnerships (PPP) can shift the focus of procurement activities towards engaging with the local businesses and communities. This represents an approach for government bodies to increase supplier diversity so that, in alignment with UN Millennium goals of poverty reduction, local suppliers can be provided with business opportunities and methods to reduce poverty. A two-focus approach is adopted; first, government drivers and policies are examined in the context of social engagement. Second, the roles and challenges faced by small firms in the local communities are highlighted. This demonstrates the way in which e-government procurement systems play a pivotal role in supporting local sourcing initiatives.

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  • The derivation of Markov Chain Properties using Generalized Matrix Inverses

    Hunter, JJ (2012-01-20)

    Book item
    Auckland University of Technology

    In many stochastic models a Markov chain is present either directly or indirectly through some form of embedding. The analysis of many problems of interest associated with these models, eg. stationary distributions, moments of first passage time distributions and moments of occupation time random variables, often requires the solution of a system of linear equations involving I – P, where P is the transition matrix of a finite, irreducible, discrete time Markov chain. Generalized matrix inverses play an important role in the solution of such singular sets of equations. In this presentation we survey the application of generalized inverses to the aforementioned problems focussing primarily on Markov chains.

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