Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach

Author: Noronha, Sandra

Date: 2013

Publisher: Unitec ePress

Type: Journal article

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Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility

Subjects: climate change, 50/50 campaign, generation zero, social change, communication, 200101 Communication Studies, 040104 Climate Change Processes

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