American influence on citizens through New Zealand commercial radio

Author: Reilly, B.

Date: 2010

Publisher: CPIT

Type: Conference item

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Christchurch Polytechnic Institute of Technology


Emerging consensus tends to suggest there is overwhelming American dominance of New Zealand radio in music. This study sets out to enquire on such claims by looking at music, and enquiring on its effect on citizens and their engagement and creation of culture. There is evidence emerging that indicates a mixture of American as well as British influence. Foreign influence in the radio scene has been apparent since the time it became a popular addition to the New Zealand household in the 1920s. Over the following decades, the radio industry has turned to the dominant Anglo-American players for guidance and inspiration. Now with a maturing local industry that is becoming more confident in its own skin, this reliance on foreign industry is coming under question regarding its affect on the indigenous population. We set out to question which theory best describes the new landscape that the radio industry finds itself in, and how this is affecting the production of content received by the listening public. Working within a framework of cultural imperialism and hybridity, the findings indicate where it is contrary to what has been simplistically alluded to as a simple mixture of global and local.

Citation: ["Reilly, B. (2010). American influence on citizens through New Zealand commercial radio. In Media, Democracy and Change: Proceedings of the Australian and New Zealand Communication Association Conference 2010, Canberra, Australia."]