79 results for Fairweather, John R., Book

  • The Q method and subjective perceptions of food in the 1990s

    Fairweather, John R.

    Book
    Lincoln University

    Results of a study of people's perception of food are presented in this report. The Q method was used to factor analyse the data from 59 subjects who sorted statements about food. Four types are described and labelled the Gregarious Gourmet, the Virtuous Vegetarian, the Tradition Meat Eater and the Selective Connoisseur. These types account for the main variations in perception of food and each type has a distinctive subjective experience of food. The results have implications for marketing, dietary and nutrition practitioners, and for the sociology of food and eating.

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  • Tourism in Christchurch and Akaroa : challenges for planning and recommendations for management

    Simmons, David G.; Fairweather, John R.; Shone, Michael C.

    Book
    Lincoln University

    This report provides a synthesis of eight separate reports (listed in Appendix 1) on key aspects of tourism in Christchurch and Akaroa, and makes recommendations for the future management of the sector. The overall goals of the research programme that encompasses these case studies are the improved management of tourism growth, and the development of better guidelines to ensure its sustainability. The studies focus primarily on the important private/public sector interface in tourism planning and development. They are not marketing studies per se (although significant data are produced to inform marketing decisions) but are focused on public sector responses, and community adaptations to tourism, with a long-term view toward sustainable tourism at the local and national level.

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  • New Zealanders and biotechnology : reactions to novel developments in medicine, farming and food

    Cook, Andrew J.; Fairweather, John R.

    Book
    Lincoln University

    The aim of this research was to predict and understand public reactions to biotechnology, and in particular to estimate recent change over time in acceptability of examples of biotechnology. A further objective was to assess public reactions to realisable future developments in biotechnology. These developments were: using nanoparticles in gene replacement therapy, bio-pharming and using nanoparticles in the production of lamb or beef.

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  • Nanotechnology : ethical and social issues : results from a New Zealand survey

    Cook, Andrew J.; Fairweather, John R.

    Book
    Lincoln University

    The general aim of this research was to determine and understand New Zealand public reactions to nanotechnology. An objective was to assess the generalisability of focus group research in a national survey. A further objective was to investigate the role of values, beliefs and emotion in shaping attitudes towards nanotechnology.

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  • Kiwifruit casual mapping in 2008 : comparisons to 2005 and to other sectors

    Fairweather, John R.; Hunt, Lesley M.; Rosin, C.; Benge, J.; Campbell, H.

    Book
    Lincoln University

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  • Nanotechnology : ethical and social issues : results from New Zealand focus groups

    Cook, Andrew J.; Fairweather, John R.

    Book
    Lincoln University

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  • Public drinking and social organisation in Methven and Mt. Somers

    Fairweather, John R.; Campbell, H.

    Book
    Lincoln University

    The results from an ethnographic study of two South Island rural towns, Methven and Mt. Somers, are presented in this report along with a selected review of the literature on pubs. An argument is developed that integrated ethnography is necessary to fully understand public drinking, and that practice theory is appropriate for integrating interactions with such factors as gender and occupation. We conclude that the findings from the ethnography can be best explained in terms of status, exclusion, and control over both work and identity. The findings are similar to those from overseas studies suggesting that the interactions found in Methven and Mt. Somers occur in a similar form in other rural locations.

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  • Investigating community : imperatives for but constraints against land use change in the Mackenzie / Waitaki Basin

    Morris, C.; Fairweather, John R.; Swaffield, Simon R.

    Book
    Lincoln University

    This report uses an ethnographic approach to provide a description and analysis of the social context of land use change in the Mackenzie/Waitaki Basin. In order to understand current land use dynamics it begins by reviewing the history of land use change, identifying land user groups, and describing the environmental and political factors that influence land use. The report then accounts for landholders' attitudes to farming and current trends in intensification and diversification, using first-hand quotations to illustrate points of view. The main findings are centred on land use dynamics, showing how these are based on specific landholder values and regional distinctions. Further, landholders perceive that they are in conflict with a number of groups but notably bureaucracy and government, and environmentalists. The use of the words 'community' and 'sustainability' among landholders in the Basin is examined. The report concludes by considering the policy implications of the findings, especially those policy issues that rest upon the questionable premise that there is, or can be, a consensus implied by the term 'community'.

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  • Smallholders in Canterbury : characteristics, motivations, land use and intentions to move

    Fairweather, John R.; Robertson, Nicola J.

    Book
    Lincoln University

    The AERU published its first report on smallholdings in Canterbury in 1993. The present report extends that research by using a random sample survey and thereby updates our understanding of this very important phenomenon. The report covers basic descriptive information, land use, general attitudes and motivation. It also compares lifestylers with farming-oriented smallholders. Results will be of interest to people involved directly in smallholding by showing them what people are doing on their land. The report will also be of interest to policy makers responding to the planning implications of the effects of the growing number of smallholdings.

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  • A comparison of the employment generated by forestry and agriculture in New Zealand

    Fairweather, John R.; Mayell, P. J.; Swaffield, Simon R.

    Book
    Lincoln University

    The objective of the research reported here was to assess land use change in forestry and agriculture in both New Zealand as a whole and the main regions, with a focus on the relationship of land use to employment. This report presents these results and provides an understanding of the general patterns. It provides a context to the case study of the East Coast region which examines a broad range of socio-economic data associated with land use change.

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  • New Zealand agricultural policy reform and impacts on the farm sector : detailed historical analysis addressing the issue of the specificity of the farm sector

    Jean, N.; Fairweather, John R.; Gouin, D. M.

    Book
    Lincoln University

    This research analyses the effects on the farm sector of the reform of New Zealand agricultural policy undertaken in 1985. This analysis is placed within a discussion of the larger issue of the specificity of the farm sector and whether this specificity requires special support from the state in most of the developed countries. This study describes the crisis of the New Zealand economy at the beginning of the deregulation process and explains why the farm sector was at the centre of the reform. The removal of state support to agriculture and the transition measures set in place are documented. The research also analyses the effects of the reform on farms both at the structural level and in terms of farm incomes. The sheep and the dairy sectors are analysed in detail. The analysis concludes that the farm sector has maintained its level of economic activity despite important reductions in state support. Finally, this study discusses some lessons that can be obtained from the New Zealand experience, notably in relation with the specificity of the farm sector.

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  • Preferences for land use options in the Mackenzie/Waitaki Basin : A Q-method analysis of stakeholders’ preferences for visual images of six land uses on four land forms

    Fairweather, John R.; Swaffield, Simon R.; Langer, L.; Bowring, Jacqueline; Ledgard, N.

    Book
    Lincoln University

    This study forms part of a wider research programme aimed at developing improved planning methodologies for resource management. The overall programme focuses upon the estimation of socio-economic effects of land use change in ruraI environments, using the Mackenzie/Waitaki Basin as a case study. The contribution of this report is to present the results of an investigation into the attitudes of stakeholders, using a preference approach. The results of the preference survey are used to generate several land use scenarios for the study area.

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  • The decision making of organic and conventional agricultural producers

    Fairweather, John R.; Campbell, H.

    Book
    Lincoln University

    The main objective of this research was to describe and understand the decision making of organic and conventional farmers so that we could understand why, or why not, they grew organic products. Organic production was self defined by the farmers themselves not by us as experts. We did not examine whether actual organic standards were being followed. A majority of organic farmers had their organic status certified by Bio-Gro NZ (the organisation formerly known as the New Zealand Biological Producers and Consumers Association) providing certification in conformity with the basic standards of the International Federation of Organic Agriculture Movements (IFOAM). Therefore organic farming is defined as any land use which uses organic techniques. It includes agricultural and horticultural land uses and thereby includes both farmers and growers. However, for ease of reading, this report uses the words agriculture and farmer and they should be taken to include horticulture and growers. This report provides a review of literature on farmers’ decision making with respect to organic farming. It then introduces and explains the method adopted in this study, namely, the ethnographic decision tree approach. The results are presented in terms of what they tell us about understanding both organic and conventional farmers’ thinking about organic production. Finally, the conclusion discusses the results, compares them with the existing literature, makes some general observations and considers the policy implications.

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  • Public understandings of biotechnology in New Zealand : nature, clean green image and spirituality

    Coyle, Fiona J.; Maslin, Crystal L.; Fairweather, John R.; Hunt, Lesley M.

    Book
    Lincoln University

    This programme was granted funding in response to a demand for additional information on public perceptions of the risks of biotechnology. The Foundaton for Research, Science and Technology identified the need for research into the key socio-economic impacts of biotechnology. More specifically, the Foundation recognized how important it was to identify the relevant factors in determining the public perceptions of technological risk. These factors are associated with the full range of biotechnologies including medical, environmental and food applications. The public perception of technological risk is of critical importance in the future development of biotechnology in New Zealand. Consequently, there is a need for tools to assist in the analysis of perceived technological risk.

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  • Change in New Zealand farmer and grower attitudes towards gene technology : results from a follow up survey

    Cook, Andrew J.; Fairweather, John R.

    Book
    Lincoln University

    This study examined changes in the intentions, attitudes and beliefs of farmers regarding their use of gene technology. Of 656 respondents to a postal survey in 2000, the views of 115 were assessed again in 2002. These follow up respondents indicated their intention to use gene technology, attitudes toward using gene technology and beliefs about market acceptance, commercial viability and environmental risk from using the technology.

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  • New Zealanders and biotechnology : attitudes, perceptions and affective reactions

    Cook, Andrew J.; Fairweather, John R.

    Book
    Lincoln University

    Public perceptions of biotechnology in contemporary society are important. The current research programme has allowed us to resurvey the public to assess current responses to biotechnology and to examine possible changes in public attitude over time. This report details what the public think about biotechnology. The research aims were to: investigate change over time in public acceptance of various examples of biotechnology; investigate attitudes towards biotechnology generally and specifically towards, the treatment of diabetes using cells from a pig, the GM potato and use of GM bacteria to ameliorate the detrimental effects of DDT; identify and determine the role and relative importance of affective responses or feelings towards biotechnology in attitudes towards biotechnology; and investigate the relationship between worldviews and attitudes towards biotechnology.

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  • Public perceptions of outstanding natural landscapes in the Auckland region

    Fairweather, John R.; Swaffield, Simon R.

    Book
    Lincoln University

    There are many planning and policy decisions relating to land management that require some level of input from the public. One such area is public perception of the natural character of the landscape. This research reports on how members of the public and some key informants defined outstanding natural landscapes in the Auckland region. A total of 219 respondents completed 229 responses to photographs presented in sets of 30 for coastal, estuary and harbour, lowland, and hills landscapes, plus a combined set with examples from all four types of landscape.

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  • Community perception of forest sector development on the New Zealand East Coast : likely and acceptable employment activities, infrastructure and landscape change

    Swaffield, Simon R.; Fairweather, John R.

    Book
    Lincoln University

    Opinion leaders in the Gisborne East Coast community have contrasting views on the likely character and benefits of employment, infrastructure and landscape change arising from forest sector development. The views expressed in the survey suggest that there is a need to address such issues as scale of land conversion, felling practices, and log transportation. There is a need for public education on the extent of downstream processing already being undertaken, and of the extent and benefits of indirect employment created by the sector.

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  • New Zealand farmer and grower intentions to use genetic engineering technology and organic production methods

    Cook, Andrew J.; Fairweather, John R.; Campbell, H. R.

    Book
    Lincoln University

    This research investigated the decisions of farmers and growers in relation to the issue of the introduction of gene technology to agricultural production in New Zealand. The main research objective was to determine and understand the reasons for New Zealand farmer and grower intentions to (i) use gene technology (ii) purchase GM food and (iii) use organic methods.

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  • Modelling the trade impacts of willingness to pay for genetically modified food

    Kaye-Blake, William H.; Saunders, Caroline M.; Fairweather, John R.

    Book
    Lincoln University

    The research had two objectives: first, to examine New Zealanders' intentions to purchase and willingness to pay for several specific genetically modified (GM) food products; and second, to use these results as input for a model of international trade to estimate potential impacts from trade on New Zealand. For the first part, a nationwide survey was administered and the resultant data analysed. The second part required using the results of the data analysis to estimate consumer and producer impacts of GM crops and the best adoption rate of GM crops for New Zealand agriculture, all of which became inputs for the trade model.

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