Strategic Management

Author: Ritson, N.

Publisher: Bookboon

Type: Book

Link to this item using this URL: https://hdl.handle.net/10182/7393

Lincoln University

Abstract

This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business. Preface: This compendium provides a comprehensive overview of the most important topics covered in a strategic course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium is designed such that it follows the structure of a typical strategy course. Throughout this compendium theory is supplemented with examples and illustrations.

Subjects: strategy, management, analysis, strategic management

Copyright: Copyright © 2013 Neil Ritson & bookboon.com (With the exceptions noted in http://researcharchive.lincoln.ac.nz/page/rights, this metadata is available under a Creative Commons Zero license.)