Strategic Management

Author: Ritson, Neil

Publisher: Bookboon

Type: Book

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Lincoln University


This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business. Preface: This compendium provides a comprehensive overview of the most important topics covered in a strategic course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium is designed such that it follows the structure of a typical strategy course. Throughout this compendium theory is supplemented with examples and illustrations.

Subjects: strategy, management, analysis, strategic management

Copyright: Copyright © 2013 Neil Ritson & (With the exceptions noted in, this metadata is available under a Creative Commons Zero license.)