Author: Ritson, N.
Link to this item using this URL: https://hdl.handle.net/10182/7393
This free textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business. Preface: This compendium provides a comprehensive overview of the most important topics covered in a strategic course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium is designed such that it follows the structure of a typical strategy course. Throughout this compendium theory is supplemented with examples and illustrations.
Subjects: strategy, management, analysis, strategic management
Copyright: Copyright © 2013 Neil Ritson & bookboon.com (With the exceptions noted in http://researcharchive.lincoln.ac.nz/page/rights, this metadata is available under a Creative Commons Zero license.)